Where it Started
David J. Hernandez

Owner David J. Hernandez started Congruent Style as a solution for men and women of all ages who want to learn to present themselves at their best, by defining a personal style that is congruent with their personality.

In today’s image-conscious society, anyone can become bewildered and discouraged when deciding what is appropriate to wear for different occasions or situations that arise — professional, casual, formal or social.  Add to that a level of uncertainty about social norms, and a lack or misunderstanding of proper business or social etiquette, and you have someone in need of a little direction. David recognized the need for someone with the right qualifications to step in and help individuals out, and he took this opportunity to get educated in the world of fashion and image consulting, offering a unique and exciting experience to his clients.


David is a Certified Image Consultant and a member of the prestigious Association of Image Consultants International (  His clients benefit most from his professional training with an AICI certified Master Image Consultant.  Additionally, 20 years of experience in the fast-paced, corporate technology industry helped him hone his skills, learning to wear the right clothes and present the proper demeanor for different business functions.  As his unique personal style developed, he saw his personal and business success escalate.

Giving Back to the Community

David is passionate about volunteering and helping in the community by donating his time and services to different organizations.  At Girls Inc. of Tarrant County he inspired middle and high school girls to be “strong, smart and bold” as a presenter in a program called “The ABCs of Image”. This program was put together by the AICI South Central Chapter, and included some of the leading image consultants in the region.

David is also the vice-chairman of the Technology Industry Advisory Council board at Texas State University in San Marcos, where he motivates students with his workshops, including presentations on interview skills, body language, and style and fashion tips for the workplace.


The people we meet on any given day make instant assessments about us based on how we look – our level of education, our interests, our lifestyle, and our credibility. When meeting someone for the first time, it takes only a few seconds to form an impression, and more than half of that first impression is based on appearance.

In my business, I thoughtfully and carefully counsel individuals on enhancing their appearance by creating a unique personal style that reflect our clients’ individualities and diverse lifestyles.

As a professional educator and trainer in verbal and non-verbal communication, I instruct my clients on how to optimize their communication skills to help achieve their desired goals with credibility and confidence.

When you feel confident in your appearance it translates into more confidence in all your interactions with people, which in turn leads to more success in your personal and professional life.


Congruent Style is committed to the highest standards of ethical conduct and personal integrity in all that we do, and to appropriate support and confidentiality with each client.  We believe that honesty and integrity engender trust, which is the cornerstone of our business.